1. Become an Award-Winning Author...
Potential readers want to trust what they're buying will be good. If an author can put the words "award-winning" in their bio and promotional text, it can really help them sell books. Authors, click here to enter the contests for October 2018
2. Consider launching a book tour...
Some writers say book tours are passé now that potential readers have YouTube; but many successful authors and publishers still consider old-fashioned travel and real encounters with readers as necessary and rewarding. Before you decide, you should read some professional opinions on book tours:
3. October Idea: Offer a gift edition of your latest book...
It's October, so it's getting too late to push for winter holiday sales. Rather than selling only through Amazon, why not buy some copies of your latest book and offer through your website, or a commerce site like Shopify, a gift-wrapped, autographed holiday edition of your latest book at a price that's both high enough to make it worth your while, and high enough to make it a gift the buyer will prize. If you want to try this idea, Literature Monthly will be happy to help you advertise. Contact us.
4. Consider hiring a literary publicist...
Literary publicist firms can charge a fortune (it isn't uncommon to pay as much as $500 to $2,000 for just a half-day [4-hours] of a publicist's time!). What does a publicist do during those four hours? Often they will brainstorm to plan a new marketing angle to push your book, something that is controversial or provocative for the media to take interest. This is a great approach to writing a press release because a marketing angle gives the book a reason for existing (raison d'être) other than just because it's a great read. Once the angle is determined, the publicist may draft a press release (many consider press releases still effective) and send it out through a wire service, as well as by email to individual contacts.
Much (or all) of this, you can do yourself. Literature Monthly can help members with some (or all) of this too. We don't charge what typical publicist firms charge. Some things we offer you members for free because we care about you and like to help. Other services, like writing an original strategic press release, costs $100-$200 (less than 1/3 of the price non-members receive). We have connections with affordable wire services too and can distribute releases starting at $95. Contact us for details.
Before you hire us to help publicize you, or hire a another company or professional, here is some advice from Jane Friedman on what to look for in a publicist.
The media: keep in mind that selling a book to the media is all about "the angle" that will make them want to print the story. It rarely works to get the media's attention by the fact alone that the book is so good everyone must read it. Although the media can seem at times only motivated by controversy, gossip, and scandal, a good human interest story that aligns with a current event or popular trend can offer great exposure to a book and its author.
5. Social-butterflies don't finish books: How much social publicity should an author do?
What author doesn't struggle to find a balance between alone-time devoted to finishing the next book and social media publicity-time aimed at spreading the word to the public? And then, having found a balance, are there many authors who don't fret constantly about whether or not the balance allows enough time for writing? Or, is social promotion a good activity to get them out of their novelist-recluse lifestyle?
Unfortunately, there is no magical answer for this one. What do you value more, social network fame, or a prolific literary output? Social publicity does sell books, ,but how important is income from book sales at the moment? Is your identity that of a reclusive hermit author? Or are you a born-socialite whose creativity feeds off of interpersonal connections (if you can actually call social media "interpersonal")?
If writing full-time is your goal and you want to avoid social media marketing as much as possible, you can consider hiring someone to help you socialize for your books sake. If you Google social media publicity, you will find some good services that cost as low as $10-$20 per day for the duration of the the campaign. Literature Monthly has social media campaigns at competitive rates as well. See our Member Services page for social publicity packages.
Authors, Writers, Novelists...
JOIN TODAY TO RECEIVE: One Free Social Media Publicity Ad Ideal for Instagram and Facebook viral marketing. Your ad will be professionally-designed with attention paid to quality and marketing strategy to best promote and sell your books.
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